MEET THE TEAM
If you decide to work with No Crumbs Communications, it’s good to know that the person who impressed you during the pitch is the person you will be working with. Sending in the big guns to win your business and then putting a junior to work on your project? Well that’s just not how we roll at No Crumbs Communications.
We want happy and satisfied clients, with relationships founded on mutual trust and respect, and we work hard to achieve that. So on that note – read on to meet the team.
Zoë Croft
Technical and Strategic Communications – BA(Hons)
Zoë is the founder of No Crumbs Communications. A stakeholder engagement and strategic communications professional with over 25 years’ experience, she has worked with clients ranging from blue chip companies and government agencies to family run businesses and boutique start-ups in London, Sydney and Perth.
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Shaping content to effectively communicate the client’s message is the foundation of everything Zoë does for her clients. This includes developing website content, writing and editing award submissions, policies and technical documentation, communications strategies and more.
In particular, Zoë is known across the infrastructure sector in Western Australia for her talent in developing industry responses to government requests for tenders. She has perfected the dark art of pulling together content from multiple sources and technical disciplines, and shaping it into a coherent narrative – always within a tight deadline.
Zoë’s strategic thinking is not only recognised by her grateful fur-babies Sapphie and Tigerlilly, following installation of an intricate system of internal cat doors in her home to escape Lulu the dog, but also by the Public Relations Institute of WA for her co-role with Murdoch University in developing the highly commended, “the Enduring Impacts of Asbestos” campaign.
She is also a Main Roads WA Communications panel member.
Louise Richardson
Community Relations Strategist – BA (Hons)
Louise has spent more than two decades helping clients connect with their stakeholders and communities to achieve the best possible outcome for their projects.
The tools she uses range from workshops to online platforms, face-to-face meetings to round table discussions, but the aim is always the same – to kick start conversations and build relationships.
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Using her background as a journalist and communications consultant to present and share information, Louise has helped guide many organisations evolve from the decide and defendmodel through to a more mutually beneficial inclusive, collaborative model.
From masterplanned communities to infrastructure projects, contentious issues to organisational change, Louise has the experience that demonstrates how the best outcomes are always achieved through dialogue and discussion.
Gary Knights
Website & Brand Design – Dip
While common or garden web designers are ten a penny these days, good web designers are rarer than hen’s teeth. Luckily, we found one.
Gary is the definition of a ‘good web designer’ – the technical knowledge and expertise is a ‘given’, it’s the understanding of how a client’s online presence contributes to achieving their goals that sets them apart.
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Gary’s strategic approach is the antithesis of “If all you have is a hammer, everything looks like a nail”, where too often a website is seen as the answer to every question.
Instead, Gary focuses on the right tool for the job to ensure that the best possible outcome and ROI is achieved.
His toolbox includes digital strategies from websites, eDM and banner campaigns, to SEO, SEM and social media. The cherry on top is Gary’s ability to fully understand the brand and brand values of a client, ensuring these strategies reach their full potential both offline and online.
Still don’t believe us? Just ask Telstra, Clough, Communicare, The Agency Partners, The ABN Group, Webb & Browne-Neaves, Dale Alcock Homes, Laserbond, B&J Catalano, Sail Ningaloo, The Plattform, The BlueChip Group, FSC, O’Brien Civil, FORSA, various publicly listed companies…
Chris Hoppen
Digital Designer – BA (Hons)
Marrying creativity with technical expertise is the key to good digital design, and this is the essence of what Chris brings to No Crumbs Communications.
A digital designer with more than twenty years’ experience, Chris combines creative solutions with technical functionality.
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What does this mean in plain English? On Planet Chris you don’t have to sacrifice good looks for functionality – you can have both.
Chris can also go Old School – with a passion for print design and photography complementing his technical understanding of UI and UX.
We think it’s a winning combination.
Liz Berry
Graphics & Print Design – BA
Liz is a professional graphics designer with more than 30 years’ experience in the design and advertising industry. Liz spent several years working with design agencies in London before moving to Australia in 1990, where she furthered her career with the likes of Market Force, Brand Agency, 303, and her own design studio, Kore Design.
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Liz’s design experience spans most industry sectors including government, construction, mining, IT, not-for-profit, education, and retail.
Liz is also a highly talented potter with her works featuring in the annual Mundaring Hills Open Studios and other local art exhibitions throughout the calendar year.
Nicole Cox
Media Strategy
We mean this in the nicest possible way – when it comes to media relations “it takes a thief to catch a thief” …
May we introduce Nicole Cox – an award–winning media professional with more than 20 years’ experience in journalism, media and communications roles.
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Nicole is No Crumbs Communications’ ‘go to’ for media strategy, media liaison, crisis management, public relations and content creation.
Remember when Rio Tinto destroyed ancient caves containing 46,000-year-old Aboriginal artefacts at Juukan Gorge WA’s Pilbara region in 2020? Well, you probably know about that thanks to the media campaign Nicole developed and implemented for the Puutu Kunti Kurrama Pinikura Aboriginal Corporation.
Over her award-winning career Nicole has provided strategic communications and media relations to a range of businesses and organisations, including not-for-profits, health care, aged care, property, Aboriginal affairs and small business.
Jane Lewis
Editor/Proofreading Professional – BSc, Dip
Jane brings extensive expertise in editing and research, business case development feasibility studies and grant writing. She also has a diverse range of sectors experience including industry, government, and not-for-profit.
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Jane’s meticulous attention to detail and analytical mindset has ensured consistency in the delivery of exceptional outcomes for clients in a career spanning more than 30 years.
Phil Barker
Civil Construction Advisory – BSc (Civil)
Phil is No Crumbs Communications’ secret weapon (okay, not so secret now because we just told you about him).
A qualified civil engineer with near 30 years’ experience, Phil ensures that we don’t let our flair for creativity get in the way of technical accuracy when it comes to working with clients to develop winning bids and submissions.
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Phil is also bilingual, fluent in both ‘Engineer’ and ‘Community’, bringing an engineer’s perspective to the stakeholder and community engagement activities we undertake for clients.
Passionate about the potential for collaboration to deliver great outcomes, Phil’s work has been recognised through IAP2, CCF and the Australian Institute of Engineering.
No Crumbs Communications are not the only organisation that values Phil’s input. He sits on several advisory panels including Main Roads WA’s Panel Contract for Prequalification of Contractors; Provision of Expert Construction Advice for the Infrastructure Delivery Directorate; and Provision of Road and Bridge Project Management Services.
